Adsense: a programme from Google to allow publishers put up their web space for displaying CPC ads and earn from user clicks

Bing: latest search engine from Microsoft which, comparing with the previous attempt of live.com, now looks more that they are going to make it

Then now, what is the relationship between Google advertising network and Microsoft search engine here?

According to Chitika, Bing users are more likely to click on ads compared to Google users. As I mentioned previously, this is due to majority of Bing users are less likely to be web savvy, and thus have higher average pageview per user and higher CTR. Of course, if Bing can prove that they are worthy to be good search engine for more people, this might change in the future.

So, the impact to web publishers is this: it is now becoming more important to SEO optimize for Bing search engine. Previously, it is convenient to ignore Microsoft search engine due to the small market share. As Bing gaining search market share, it means this is not something you can think about anymore. It is now compulsory to optimize for Bing.

The bonus point is that each visitor that you get from Bing is almost twice as likely to click on your ads. And I’m sure that is good news for your Adsense account.