eCPM – What exactly is that?
July 2nd, 2009 |
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eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask? eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for [...]


